Storytelling with impact and
empathy in mind
Holistic, empathy-led business development and digital marketing strategy for purpose-driven brands and businesses.
Through An ethos of care
With the rise of the digital age, how we connect, communicate, and consume has changed. Successful brands and business owners know that customers are no longer settling for just any product or service. Instead, they are investing in stories and the people behind them. With the advent of social media, customers are now looking for goods and services that they truly align with and resonate with on a deeper level, making them feel like they are part of a community or something bigger than themselves. At T.G. Consulting, we follow a human-centric approach. Living in our hyper-consumeristic society, it is not only essential to us that our clients feel as though they can show up authentically and make an impact with their businesses but that their customers feel truly valued, are treated with care, and are seen as more than just a metric or dollar sign. Anyone can make a marketing campaign go viral, garnering endless likes and site click-throughs from a simple cookie-cutter digital marketing strategy.
However, vanity metrics and aesthetic branding alone do not create real brand loyalty or true, lasting change. Knowledge is power; our ultimate goal is to help our clients make a difference with their products, services, and stories. Therefore, we do more than just the work for our clients. To help foster their confidence and creativity, we elect to collaborate instead, prioritizing mentorship and giving our clients the tools, resources, and guidance they need to be successful with or without us. With strategy and storytelling at the heart of what we do at T.G. Consulting, we feel that it is imperative to not only teach our clients how to craft compelling marketing messages that sell but, more importantly, how to create and run ethical and intentional businesses that genuinely embody their brand message and ethos.
Taryn Gilligan
(She/her/hers) is a business developer, digital marketing strategist, and creative entrepreneur based in Boston, Massachusetts. Over the past ten years, Gilligan has gone from blogger to freelancer to CEO. Through this unorthodox career path, she has garnered a myriad of unconventional skills in writing and design that have allowed her to turn her passions and dynamic experience into a full-time career while helping others do the same. Gilligan works with creatives, nonprofits, and purpose-driven businesses, helping them craft compelling brand stories, execute memorable marketing campaigns, and develop sustainable business strategies that elicit long-term growth and advocate for the collective's highest good. She is also an abstract painter, activist, professor, and academic researcher doing interdisciplinary work in digital and visual rhetoric and the digital humanities. Gilligan's research areas and teaching focus include digital narratology, new media, multimodality, social justice, and empathy studies. Her research focuses specifically on the throughline between digital personal narratives, community formation, and transmedia sociopolitical movements. Gilligan strives to use her teaching, research, and professional background in digital marketing to help others harness their voice and stories to create agency, foster community, and raise collective consciousness.
Specialties
STORY
Digital Storytelling
Voice & Messaging Strategy
Copywriting
Brand & Product Naming
Social Media Content Creation
SEO Research & Optimization
Podcast & Video Scripts
Strategy
Business Development
Digital Marketing Strategy
Content Marketing
Influencer & Affiliate Marketing
Market Research & Analytics
Project Management
Investor & Public Relations
DESIGN
Branding
Art & Creative Direction
Package Design
Print Collateral
Illustration
Photo & Video Content
Social Media Templates
What we do
We are a digital marketing studio providing ethical and sustainable business and marketing solutions for creatives and purpose-driven brands looking to connect more deeply with their clients and communities through story-rich and empathy-led copywriting and branding.
How we work
Our ultimate goal is to help you make an impact. Our intentional, 1:1 mentorship-based process is designed to help connect our clients with their why by providing them with the tools, resources, and confidence they need to do more of what matters.
our approach
T.G. Consulting grounds the creative process by helping brands show up not only as what they sell but, more importantly, to their clients through the stories that helped build that connection in the first place. Through our studio's customized tools and strategy-first approach, we will implement creative solutions to help you up-level your businesses and connect more deeply with your community.
